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A．Advertising company.B．Businessmen.C．Advertisement audience.D．The article buyers.

A．Advertising company.

B．Businessmen.

C．Advertisement audience.

D．The article buyers.

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更多“A．Advertising company.B．Busine…”相关的问题

第1题

在SCI数据库中，查出文献最多的检索式为（)。

A.petrochemical company

B.petrochem* and compan*

C.petrochem* n5 compan*

D.petrochem* w5 compan*

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第2题

A．Advertising is personal．B．Advertisements are convincing．C．Advertisements are unrelia

A．Advertising is personal．

B．Advertisements are convincing．

C．Advertisements are unreliable．

D．Advertisements are misleading．

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第3题

材料题请点击右侧查看材料问题查看材料A.Advertising comp

材料题请点击右侧查看材料问题查看材料

A.Advertising companies.

B.Businessmen.

C.Advertisement audience.

D.Consumers.

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第4题

A．Advertising to children must stop.B．A liberal view in advertising is unprincipled.C．

A．Advertising to children must stop.

B．A liberal view in advertising is unprincipled.

C．Advertising to children must have a clear purpose.

D．Children must be treated differently when advertising.

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第5题

When you buy shares in a company, it means that you actually own a () of that compan

When you buy shares in a company, it means that you actually own a （) of that compan

When you buy shares in a company, it means that you actually own a () of that company.

A. portion

B. port

C. partial

D. portrait

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第6题

In the passage the author wants the marketers to understand that__________ A．adver

In the passage the author wants the marketers to understand that__________

A．advertising to children must stop

B．a libertarian view in advertising is unethical

C．advertising to children must have a clear purpose

D．children must be treated differently when advertising

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第7题

What lesson might the PR industry take from Ted Turner of CNN？A) American PR compan

What lesson might the PR industry take from Ted Turner of CNN？

A) American PR companies should be more internationally-minded.

B) The American PR industry should develop global communications technologies.

C) People working in PR should be more fluent in foreign languages.

D) People involved in PR should avoid using the word “foreign”.

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第8题

Questions 16 to 20 are based on the following passage: The producers of instant coffee f

ound their product strongly resisted in the market places despite their manifest (明显的) advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research's classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots(胡萝卜), baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read “11b. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman (“personality and character”) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee. The fact that producers found resistance to their product despite the fact that they spent more advertising money on instant than regular coffee shows that ____

A.advertising does not assure favorable sales result

B.companies spent more money on advertising than they should

C.people pay little attention to advertising

D.the more one advertises the better the sales picture

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第9题

The key to any successful garage sale (家庭旧物出售)is to get the word out.The best me

The key to any successful garage sale （家庭旧物出售)is to get the word out.The best me

ans of advertising your sale is to place an ad in the local newspaper.If you have a city and neighborhood paper, make sure you advertise in both.The ad should be large enough that it stands out.It should also include information on where the sale is located with directions, the "hot" items you're selling and the time the sale will start and end.An ad should be placed at least two days before the sale and run until the day of your event.That way people can plan their route (路线)to the sale in advance.

Sig ns are another great way to inform. your community.Post them in places where people gather, such as stores and community centers.Some businesses have a central bulletin board (布告栏), which is the best place to advertise.Other places to post are at the loc al college or university campus.This is especially helpful if your sale is happening in August or early September when students have returned to school and are looking for cheap finds.

Post signs around your neighborhood.You should also place both ads a nd direction signs, especially if you're located on a side street without a major presence.Signs will attract and direct people.Just make sure you print in bold letters and use large direction signs so people can read the information from the front seat of their car.

1.The best way of getting out the news of your garage sale is to ().

A.publish the news online

B.visit people door-to-door

C.advertise in the local newspaper

D.make phone calls to your neighbors

2.You should place an ad at least two days before the sale so that people can ().

A.get enough cash for the sale

B.compare prices of the items

C.select the items they will buy

D.decide on their route in advance

3.Why should signs be po sted in a community center？()

A.Schools are nearby

B.There are many stores

C.Students often meet there

D.More people gather there

4.What advice is given for printing the signs according to the last paragraph？()

A.Colored signs are preferred

B.Bold letters should be used

C.Large pictures should be included

D.Phone numbers should be provided

5.The best title for the passage might be ().

A.Advertising Garage Sales

B.Advanta ges of Garage Sales

C.Importance of Garage Sales

D.Printing Ads for Garage Sales

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第10题

Money spent on advertising is money spent as well as any I know of.It serves directly

to assist a rapid distribution of goods at reasonable prices，thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.By helping to increase demand it ensures an increased need for labor，and is therefore an effective way to fight unemployment.It lowers the costs of many services：without advertisements your daily newspaper would cost four times as much，the price of your television license would need to be doubled，and travel by bus or tube would cost percent more.And perhaps most important of all，advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising，no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.He might fool some people for a little while through misleading advertising.He will not do so for long，for mercifully the public has the good sense not to buy the inferior article more than once.If you see an article consistently advertised，it is the surest proof I know that the article does what is claimed for it，and that it represents good value.Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he

was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve，for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention.But perhaps that is what the well-know television personality wants.

6.By the first sentence of the passage the author means that().

A.he is fairly familiar with the cost of advertising

B.everybody knows well that advertising is money consuming

C.advertising costs money like everything else

D.it is worthwhile to spend money on advertising

7.The phrase“live up to" in Line 3，Paragraph 2 can be replaced by().

A.survive

B.complement

C.agree with

D.carry on

8.In the passage，which of the following is NOT included in the advantages of advertising？()

A.Securing greater fame