题目内容
（请给出正确答案）
Investment in new product development is an essential ______ of corporate success.
A．component
B．ingredient
C．constituent
D．element
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更多“Investment in new product deve…”相关的问题
Investment in new product development is an essential______ of corporate success.
A．element
B．component
C．ingredient
D．constituent
A．Making new discoveries in the electronics industry.
B．Designing printers.
C．Selling printers.
D．Looking for successful products and find out the reasons.
It can be concluded from Paragraph 5 that______.
A．the investment environment will be favorable for foreign bankers and investors
B．the profits of foreign bankers and investors will go on a declining way
C．goods will be priced only in new lira after a year
D．the price of goods will be increasingly reasonable to the foreign investors
How does monetary policy offer help for weak economic activity？
A．It can stimulate investment in new plant and equipment.
B．It can reduce interest rates so as to stimulate weak economic activity.
C．The Fed tries to keep inflation low.
D．President Bush can offer appropriate monetary policy.
London could soon replace New York as the center of PR because ________.
A) British companies are more ambitious than U.S. companies
B) British companies place more importance on PR than U.S. companies
C) British companies are heavily involved in planning activities
D) four of the world’s top public relations agencies are British-owned
听力原文：W: I want to try something new in the project. What's your opinion？
M: Well, I prefer to go by the book. At least it is safer, isn't it？
Q: What does the man suggest？
(18)
A．Testing a new but safer method.
B．Strictly obeying the established rules.
C．Trying something new from the book.
D．Learning a new method through practice.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race？ First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such things as foreign.
第26题：According to the passage, U.S. leadership in public relations is being threatened because of ________.
A) an unparalleled increase in the number of public relations companies
B) shrinking cultural differences and new communications technologies
C) the decreasing number of multinational corporations in the U.S.
D) increased efforts of other countries in public relations
Which of the following statements can we know from the fourth paragraph？
A．Distinguished professors at research universities should focus on research only.
B．The separation of teaching from research may affect the quality of future scientists.
C．It is vitally important to improve teaching in elementary schools in order to train new scientists.
D．It is impossible to combine research with teaching due to the rapid development of modern science.
