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[单选题]

Companies understandably ask: why should I train you ______ you’ll leave and work for my competitors?

A.if

B.unless

C.until

D.although

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更多“Companies understandably ask: …”相关的问题
第1题
How does Professor Bhatt feel about many leaders in companies?A.They do not understand a p

How does Professor Bhatt feel about many leaders in companies?

A.They do not understand a possible second productivity revolution in Britain.

B.They are excited about change.

C.They are ready for e-business.

D.They sometimes are against the change resulted from new technologies.

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第2题
Many multinational companies are hiring more and more trained professional translators who
thoroughly understand the target language and are very familiar with the culture of the country.

A.Y

B.N

C.NG

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第3题
Which of the following statements, if any, is/are correct? (1) Internal auditors should re

Which of the following statements, if any, is/are correct? (1) Internal auditors should report to the finance director as they understand internal controls and are best placed to implement any recommendations in a timely manner (2) Companies are not required to establish and maintain an internal audit function

A.1 only

B.2 only

C.Both 1 and 2

D.Neither 1 nor 2

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第4题
听力原文:Most reliable companies pay close attention to customers' mails, particularly fro

听力原文: Most reliable companies pay close attention to customers' mails, particularly from dissatisfied customers. But writing letters to a company is one thing; getting the company to do what you want is another. And it requires a certain amount of know-how to persuade a manufacturer to repair your broken toaster or to make an adjustment on your mishandled airplane reservation.

First, you must observe certain principles. The most important is that you must deal with a reliable company. If you buy something from a fly-by-night retailer, you have to accept the fact that you have thrown away your money.

Second, if the product carries a warranty, be sure that you understand its terms. The warranty is an insurance policy, and the customer pays for that insurance when he pays for the product. If a product becomes defective a few weeks after the warranty has run out, some companies may make the adjustment, only for the sake of good will.

Third, let the company know in no uncertain terms that you are disgusted with its product or service, more often than not, customers who write in anger sometimes forget to include important information that the company needs in order to correct the situation. If that information is lacking, all the anger in the letter will get you nowhere. On the other hand, a simple, calm, factual and reasoned letter can usually help you to achieve the desired end.

(23)

A.Write an angry letter to the company.

B.Make sure that the product carries a warranty.

C.Deal with a reliable company.

D.Get the company to make an adjustment.

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第5题
听力原文:The purpose of communication is to get your message across to others. This is a p

听力原文: The purpose of communication is to get your message across to others. This is a process that involves both the sender of the message and the receiver. This process leaves room for errors, with messages often misinterpreted by one or more of the parties involved. In fact, a message is successful only when both the sender and the receiver perceive it in the same way. By successfully getting your message across, you convey your thoughts and ideas effectively.

In a recent survey of recruiters from companies with more than 50,000 employees, communication skills were cited as the single most important decisive factor in choosing managers. The survey points out those communication skills, including written and oral presentations, as well as an ability to work with others, are the main factors contributing to job success.

In spite of the increasing importance placed on communication skills, many individuals continue to struggle with this, unable to communicate their thoughts and ideas effectively. This inability makes it nearly impossible for them to compete effectively in the workplace.

Getting your message across is paramount to progressing. To do this, you must understand what your message is, what audience you are sending it to, and how it will be perceived. You must also weigh in the circumstances surrounding your communications.

(33)

A.How to communicate effectively.

B.Why successful communication are important.

C.What communication is.

D.How to avoid direct communication.

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第6题
The Museum of Contemporary (当代的) Art (MOCA) has started a new series of programs, k
The Museum of Contemporary (当代的) Art (MOCA) has started a new series of programs, known as “Art Makes Good Business.” It is designed to educate company managers about why art makes good business and how to take full advantage of it.

The event is open to new and current corporate (企业法人的) members of MOCA. An understanding and appreciation of art is becoming a must in today’s business world. Art can be a valuable tool for seeking new ways to communicate with customers and raising public awareness of your company’s role in the community.

During the coming months the series will look into the relationship between art, business and community. The series will cover how to understand modern art and how art can help improve a company’s image. Art Makes Good Business speakers will include leaders from the business and art worlds. Bookings are required. Space is limited. For more information call 305-893-6211 or visit www.momanomi.org.

26.The purpose of the museum’s new programs is to show () .

A) the management of business by artists

B) the role of art in improving business

C) the education of modern artists

D) the way to design art programs

27.The Art Makes Good Business program is intended for ().

A) the general public

B) modern art lovers

C) corporate members of MOCA

D) people involved in art business

28.MOCA members who take part in the programs can learn () .

A) to become leaders in business and art world

B) to co-operate with other members of MOCA

C) the new ways of communication between people

D) about the relationship between art, business and community

29.Those who want to attend lectures by Art Makes Good Business speakers must ().

A) make a booking

B) pay additional fees

C) understand modern art

D) be successful managers

30.This advertisement aims to ().

A) improve the relationship between companies

B) stress the important role of art in education

C) attract MOCA members to the programs

D) raise funds for museums of modern art

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第7题
The increase in global trade means that international companies cannot afford to make cost
ly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising.

General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new(star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn't go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales picked up dramatically.

Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green Ogre".

When translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.

Even a company with an excellent international track record like Kentucky Fried Chicken is not immune to the perils of faulty translation. Many sales were lost when the catch phrase "finger licking food" became "eat with your fingers off" in Chinese translation.

A manufacturer of one laundry detergent also made an expensive mistake in the Middle East. Its advertisements showed a picture of a pile of dirty clothes on the left, a box of the company's detergent in the middle, and clean clothes on the right. Unfortunately, the message was incorrectly interpreted because most people looked at it from right to left, the way Arabic is read.

Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translation and more sensitive to cultural distinctions. The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back ranslation" to reduce the possibility of blunders. The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.

The phrase "the catch phrase"(Line 2, Para. 5) has the closest meaning to ______.

A.the promotion slogan

B.the marketing strategy

C.the secret recipe

D.the pleasant taste

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第8题
阅读下面的文章, 根据文章内容判断文章后的句子是正确(T) 还是错误(F)。

Managing Oneself

We live in an age full of opportunities: If you are smart enough,and have got ambition and keep pushing forward, you can rise to the top of your chosen profession, no matter where you started out.But with opportunity comes responsibility. Companies today aren' t managing their employees' careers. Professional workers must be their own chief executive officers (CEO) . It' s up to you to strive for your place, to keep yourself engaged and productive during a working life that may last around 50 years. To do those things well, you' ll need to have a deep understanding of yourself — not only what your strengths and weaknesses are, but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution, because only when you operate from strength can you achieve true excellence.

History' s great achievers — Napoléon, da Vinci, and Mozart — have always managed themselves. But they are so unusual both in their talents and in their accomplishments as to be considered rare exceptions. Now, most of us, even those of us with modest talents, will have to learn to manage ourselves. We will have to learn to develop ourselves. We will have to place ourselves where we can make the greatest contribution.And we will have to stay mentally alert and engaged during a 50-year working life, which means knowing how and when to change the work we do.

句子正确选择下拉选项框为“T”; 句子错误选择下拉选项框为“F”。

(1)Companies today are responsible for employee' s career.

(2) It is the CEO who decides your place.

(3) You need to understand your company well so that you can do things well.

(4) Understanding yourself means knowing well about your strengths,weaknesses, your values, how you learn, how you do with others and so on.

(5) Ordinary people cannot manage themselves well.

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第9题
Contacts (交往) between Japan and the rest of the world have grown a great deal in the twe

Contacts (交往) between Japan and the rest of the world have grown a great deal in the twentieth century. In the last thirty years, business contacts between Japan and the West have become very important. Many foreign companies now have offices in Japan and Japanese businessmen do business around the world.

Differences between Japanese and Western ways of doing business, however, often bewilder the foreign businessman and make doing business in Japan difficult for foreigners.

The American businessman, for example, wants to start talking business immediately. He wants quick decisions. He does not wait. The Japanese, on the other hand, likes to arrive at decisions gradually after giving them a great deal of thought.

Another thing foreign businessmen have difficulty in understanding is when a Japanese means "Yes" or "No". This is because of cultural difference for a Japanese to say "No" directly.

In English, it is easy to say "No" to something we do not want to do. But in Japan it is very difficult to say "No". To refuse an invitation or a request with "No", or a similar phrase, is felt to be impolite. It is thought to be selfish (自私) and unfriendly. So instead of saying "No" directly, the Japanese have developed many ways to avoid saying "No". These enable them to avoid hurting other people's feeling. However, this often makes communication with the Japanese difficult for foreigners to understand and follow.

Paragraph One tells us that______.

A.it is not always easy for foreigners to do business in Japan

B.Japan is a very important country for businessmen

C.business contacts between Japan and the West are important

D.Japanese businessmen do business all around the world

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第10题
People can be addicted to different things—e.g., alcohol, drugs, certain foods, or even te
levision. People who have such an addiction are compulsive, i.e., they have a very powerful psychological need that they feel they must satisfy. According to psychologists, many people are compulsive spenders: they feel they must spend money. This compulsion, like most others, is irrational—impossible to explain reasonably. For compulsive spenders who buy on credit, charge accounts are even more exciting than money. In other words, compulsive spenders feel that with credit, they can do anything. Their pleasure in spending enormous amounts is actually greater than the pleasure that they get from the things they buy.

There is a special psychology of bargain hunting. To save money, of course, most people look for sales, low prices and discounts. Compulsive bargain hunters, however, often buy things they don't need just because they are cheap. They want to believe that they are helping their budgets, but they are really playing an exciting game: when they can buy something for less than other people, they feel that they are winning. Most people, experts claim, have two reasons for their behavior. a good reason for things that they do and the real reason.

It is not only scientists, of course, who understand the psychology of spending habits, but also business people. Stores, companies, and advertisers use psychology to increase business: they consider people's needs for love, power, or influence, their basic value, their beliefs and opinions, and so on in their advertising and sales methods.

Psychologists can often use a method called "behavior. therapy" to help individuals solve their personality problems. In the same way, they can help people who feel that they have problems with money.

According to the psychologists, a compulsive spender is one who spends large amounts of money ______.

A.and takes great pleasure from what he or she buys

B.in order to satisfy his or her basic needs in life

C.just to meet his or her strong psychological need

D.entirely with an irrational eagerness

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第11题
听力原文:M: Tell us a bit about the kind of consumer that you're going to be targeting at.

W: Well, C. K. or Calvin Klein, is really divided up between two worlds--the Calvin Klein Luxury Business which we call the "Collection" which is the best, the most expensive, luxurious products. And the world of C..K. which is really inspired by generation acts. It's targeted to the younger people, to people who are more concerned about value, price, style. And the audience is much broader.

M: You are planning a fairly major assault on the Asian market. How did you set up?

W: Well, we set up an Asian company; we set up a Japanese company--Calvin Klein Japan, and Calvin Klein Asia. People who open up retail stores will distribute our products to other retail stores, and set up" ship in shop" concepts, distribute Jeans more broadly, underwear and various other products that we make. And that's really exciting.

M: What does this mean though for your existing business relationships in Asia?

W: Isetan is one of our partners in the Japanese companies, as Mitsui is one of our partners. There is a group of some of the best business partners that we could have, who together understand what the mission is, and to really take full advantage of the opportunities that are there in Japan and Southeast Asia for us. And we're doing the same in Europe. The plan is to globalize, you know. And we are doing, we are mirroring the same strategy in Europe as in Asia.

(23)

A.The most expensive products for women and children.

B.The most practical clothes for the old and the young.

C.The best and most luxurious garment products for men and women.

D.The best but very cheap jeans and underwear for ordinary consumers.

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