Search online and call the airlines to see what deals you can find. (英译汉)
A.Both speakers often search for the other shoe in the morning.
B.Both speakers have been banking online and saving a lot of time.
C.The best way to cope with the problem is to keep clearheaded.
D.Put books in order and you can borrow them anytime you want.
A Perfect Market
When the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of Internet users. Now valuations are rising again and some of the dot-coms are making real profits, but the business world has become much more cautious about the Internet's potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
The raw numbers tell only part of the story. According to America's Department of Commerce, online retail sales in the world's biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the traditional markets.
Tip of the iceberg
But the commerce department's figures deal with only part of the retail industry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. Nor do the figures take in things like financial services, ticket-sales agencies. And there is more. The commerce department's figures include the fees earned by Internet auction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the Internet. Some of these B2B (Business-to-Business) services are proprietary (专利的,专营的); for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover (营业额) of $$250 billion.
So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the Internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce.
To start with, the Internet is profoundly changing consumer behavior. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer's stock that they want to buy.
People seem to enjoy shopping on the Internet, if high customer-satisfaction scores are any guide. Websites are doing even more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people's overall spending in the future.
Why websites matter
This has enormous implications for business. A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company's brand, products and services—even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in Internet search results.
For many users, a search site is now their point of entry to the Internet. The best-known search engine has already entered the lexicon (辞典): People say they have "Googled" a company, a product or their plumber. The search business has a
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Protect Your Privacy When Job-hunting Online
Identity theft and identity fraud are terms used to refer to all types of crime in which someone wrongfully obtains and uses another person's personal data in some way that involves fraud or deception, typically for economic gain.
The numbers associated with identity theft are beginning to add up fast these days. A recent General Accounting Office report estimates that as many as 750,000 Americans are victims of identity theft every year. And that number may be low, as many people choose not to report the crime even if they know they have been victimized.
Identity theft is "an absolute epidemic," states Robert Ellis Smith, a respected author and advocate of privacy. "It's certainly picked up in the last four or five years. It's worldwide. It affects everybody, and there's very little you can do to prevent it and, worst of all, you can't detect it until it's probably too late."
Unlike your fingerprints, which are unique to you and cannot be given to someone else for their use, your personal data, especially your social security number, your bank account or credit card number, your telephone calling card number, and other valuable identifying data, can be used, if they fall into the wrong hands, to personally profit at your expense. In the United States and Canada, for example, many people have reported that unauthorized persons have taken funds out of their bank or financial accounts, or, in the worst cases, taken over their identities altogether, running up vast debts and committing crimes while using the victims' names. In many cases, a victim's losses may include not only out-of-pocket financial losses, but substantial additional financial costs associated with trying to restore his reputation in the community and correcting erroneous information for which the criminal is responsible.
According to the FBI, identity theft is the number one fraud committed on the Internet. So how do job seekers protect themselves while continuing to circulate their resumes online? The key to a successful online job search is learning to manage the risks. Here are some tips for staying safe while conducting a job search on the Internet.
1. Check for a privacy policy.
If you are considering posting your resume online, make sure the job search site you are considering has a privacy policy, like CareerBuilder.com. The policy should spell out how your information will be used, stored and whether or not it will be shared. You may want to think twice about posting your resume on a site that automatically shares your information with others. You could be opening yourself up to unwanted calls from solicitors(推销员).
When reviewing the site's privacy policy, you'll be able to delete your resume just as easily as you posted it. You won't necessarily want your resume to remain out there on the Internet once you land a job. Remember, the longer your resume remains posted on a job board, the more exposure, both positive and not-so-positive, it will receive.
2. Take advantage of site features.
Lawful job search sites offer levels of privacy protection. Before posting your resume, carefully consider your job search objectives add the level of risk you are willing to assume.
CareerBuilder.com, for example, offers three levels of privacy from which job seekers can choose. The first is standard posting. This option gives job seekers who post their resumes the most visibility to the broadest employer audience possible.
The second is anonymous(匿名的) posting. This allows job seekers the same visibility as those in the standard posting category without any of their contact information being displayed. Job seekers who wish to remain anonymous but want to share some other information may choose which pieces of contact information to display.
The third is priv
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Passage 5
High street shops use a variety of means to attract shoppers, such as striking window displays, huge red “Sale” signs and special promotions. Online retailers also _1_ similar techniques to tempt people to their websites and to make a purchase. “In the Internet _2_ years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy. Today’s online retailers are using e-mail marketing, personalized technology, smart search engines and _3_ in an effort to increase traffic and sales. Some online retailers are using _4_ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute, for example, sends more than 2 million emails to customers every week. The content of the email is _5_ to fit the recipient’s age, lifestyle. and other factors. Carl Lyons, head of marketing at Lastminute.com UK, says:“E-mail is a different medium with its own culture, so you have to know how to use it _6_ if it’s going to be effective. What you’re trying to do is to _7_ lookers into bookers.” MyPoints is an _8_ scheme for online shoppers, which gives them points for reading e-mails,visiting sites and making purchases. The acquired points can be _9_ for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online _10_ that produces 400 data points about them.
A) incentive
B) tailored
C) diplomatic
D) profile
E) properly
F) embarked
G) boom
H) targeted
I) indicative
J) deploy
K) recommendation
L) convert
M) multimedia
N) invariably
O) redeemed
第1空答案是:
How Online Dating Works
One of the basic human impulses is to develop a romantic relationship——and maybe even fall in love. But there are a lot of obstacles that might keep someone from meeting the love of his or her life in today's world. Maybe dating co-workers is against company policy. Perhaps you hate the bar scene. You might not be in the right mood to meet your soul mate while you're trekking(艰苦跋涉)through the grocery store.
People of all ages, lifestyles and locations have been facing this problem for decades. In the last 10 years or so, a new solution has arrived to help lonely hearts find their soul mates: online dating.
Getting Started
Online dating is simply a method of meeting people, and it has advantages and disadvantages. The variety of dating sites is constantly growing, with many sites focused on very specific groups or interests. There arc sites for seniors, sites for Muslims(穆斯林), sites for fitness-oriented people, sites for people just looking for friends and sites for people who are interested in more adult activities. This article will be focused on the most basic type of dating site--one that works to bring two people together for a romantic relationship. While this article applies to the majority of popular dating sites, the rules and practices of any given individual site may differ.
When you first arrive at an online dating site, you can browse through profiles without entering any information about yourself. The amount of information you can see about each user depends on the site. Some sites allow users to restrict access to their profiles to paying members. Photos might not be displayed unless you have a paid membership. This helps preserve anonymity, since a co-worker or family member can't accidentally stumble across your profile. They'd have to pay for a membership to see a picture of the person they're reading about.
Once you decide you're going to give it a shot, the first thing you need to do is create your profile.
Creating a Profile
When it's time to make your own profile, you'll start with some basic information. Are you a man or a woman? Are you looking to meet a man or a woman? What age range are you interested in? Where do you live? (Some sites just ask for a zip code, while others may allow you to choose from a list of cities.) This is generally the same information you provide to perform. a simple search, or "browse."
Basic profile information may also include your birthdate and a valid e-mail address. Site administrators will communicate with you through this address, and some sites allow messages from users to be sent to your e-mail anonymously. When they send you a message, it is routed through the site's system and redirected to your e-mail without the other user ever seeing your address. Some sites use their own internal messaging system. If you're especially concerned about privacy, it's easy enough to create a free e-mail account somewhere and use it solely for your online dating contacts.
Indicating your physical attributes is usually the next step. Height, weight, hair and eye color and body type are common pieces of data, while some sites ask about piercings and tattoos. At this point, the process becomes increasingly detailed. Interests and activities, favorite sports, authors, music or movies, how you like to spend weekend— these topics are all fair game. More personal questions might involve whether or not you have children, whether or not you want children, your religious beliefs and your political views. Pets, occupation, income and living situation are usually on the list as well.
Next, you'll be asked to answer many of these same questions a second time, but instead of indicating your own traits, you'll be describing your ideal date. The site will then use this information and the information you provided about yourself t
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Landing a Job of the Future Takes a Two-Track Mind
If you're gearing up for a job search now as an undergraduate or returning student, there are several bright spots where new jobs and promising career paths are expected to emerge in the next few years.
Technology, health care and education will continue to be hot job sectors, according to the Bureau of Labor Statistics' outlook for job growth between 2008 and 2018. But those and other fields will yield new opportunities, and even some tried-and-true fields will bring some new jobs that will combine a variety of skill sets.
The degrees employers say they'll most look for include finance, engineering and computer science, says Andrea Koncz, employment-information manager at the National Association of Colleges and Employers. But to land the jobs that will see some of the most growth, job seekers will need to branch out and pick up secondary skills or combine hard science study with softer skills, career experts say, which many students already are doing. "Students are positioned well for future employment, particularly in specialized fields." Ms. Koncz says.
Career experts say the key to securing jobs in growing fields will be coupling an in-demand degree with expertise in emerging trends. For example, communications pros will have to master social media and the analytics that come with it; nursing students will have to learn about risk management and electronic records; and techies will need to keep up with the latest in Web marketing, user-experience design and other Web-related skills.
Technology Twists
More than two million new technology-related jobs are expected to be created by 2018, according to the Bureau of Labor Statistics. Jobs that are expected to grow faster than average include computer-network administrators, data-communications analysts and Web developers. Recruiters anticipate that data-loss prevention, information technology, online security and risk management will also show strong growth.
A computer science degree and a working knowledge of data security are critical to landing these jobs. Common areas of undergraduate study for these fields include some of the usual suspects, such as computer science, information science and management-information systems.
But those might not be enough. That's because not all of those jobs will be purely techie in nature. David Foote, chief executive officer of IT research firm Foote Partners, advises current computer science students to couple their degrees with studies in marketing, accounting or finance. "Before, people widely believed that all you needed to have were deep, nerdy (对社会无用的) skills," Mr. Foote says. "But companies are looking for people with multiple skill sets who can move fluidly with marketing or operations."
Social media has opened the door to the growth of new kinds of jobs. As companies turn to sites like Twitter, Linked In and Face book to promote their brands, capture new customers and even post job openings, they will need to hire people skilled in harnessing these tools, Mr. Foote says. In most cases, these duties will be folded into a marketing position, although large companies such as Coca-Cola Co. arc creating entire teams devoted exclusively to social media.
Similarly, employment for public-relations positions should increase 24% by 2018. Job titles like interactive creative director will reflect the duality of the required skill sets.
Back to School
Students will have to study strategy to maximize relationships between third-party content providers and their company's Web team. Other key skills will be search engine optimization to maximize Web traffic and marketing analytics to decipher the company's target demographic, says Donna Farrugia, executive director of Creative Group, a marketing and advertising staffing agency in Menlo Park, Calif.
Many universities a
A.technology
B.health care
C.education
D.media
A 2008 study by two Harvard economists notes that the "labor-market premium to skill"—or the amount college graduates earned that's greater than what high-school graduates earned—decreased for much of the 20th century, but has come back with a vengeance (报复性地) since the 1980s. In 2005, the typical full-time year-round U.S. worker with a four-year college degree earned $50,900, 62% more than the $31,500 earned by a worker with only a high-school diploma.
There's no question that going to college is a smart economic choice. But a look at the strange variations in tuition reveals that the choice about which college to attend doesn't come down merely to dollars and cents. Does going to Columbia University (tuition, room and board $ 49,260 in 2007 — 08) yield a 40% greater return than attending the University of Colorado at Boulder as an out-of-state student ($35,542)? Probably not. Does being an out-of-state student at the University of Colorado at Boulder yield twice the amount of income as being an in-state student ($17,380) there? Not likely.
No, in this consumerist age, most buyers aren't evaluating college as an investment, but rather as a consumer product—like a car or clothes or a house. And with such purchases, price is only one of many crucial factors to consider.
As with automobiles, consumers in today's college marketplace have vast choices, and people search for the one that gives them the most comfort and satisfaction in line with their budgets. This accounts for the willingness of people to pay more for different types of experiences (such as attending a private liberal-arts college or going to an out-of-state public school that has a great marine-biology program). And just as two auto purchasers might spend an equal amount of money on very different cars, college students (or, more accurately, their parents) often show a willingness to pay essentially the same price for vastly different products. So which is it? Is college an investment product like a stock or a consumer product like a car? In keeping with the automotive world's hottest consumer trend, maybe it's best to characterize it as a hybrid (混合动力汽车); an expensive consumer product that, over time, will pay rich dividends.
What's the opinion of economists about going to college?
A.Huge amounts of money is being wasted on campus socializing.
B.It doesn't pay to run into debt to receive a college education.
C.College education is rewarding in spite of the startling costs.
D.Going to college doesn't necessarily bring the expected returns.
A.The online program is more convenient.
B.The online program costs less.
C.The online program requires high technology.
D.The online program offers no supervision for a person's study.
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