几年前，《纽约时报》上出现一篇关于DBM的定价政策的文章。此前一天IBM宣布对他的大多数中小型计

算机削价。文章说: IBM要使得它的顾客更多购买而较少租赁，除了定期降价外大概别无选择。如果它们成功了,这就会使得IBM的主要竞争者的日子更难过。摩根斯坦利的奧列克·韦尔(Ulric Weil)在他的新书《20世纪80年代的信息系统》中这样说道:"计算机的买断是不断扩大的IBM的收益和利润所需要的。"韦尔宣称，IBM不可能再恢复到强调租赁。

(1)提供一个简短但清楚的支持IBM应该试图"使顾客更多购买而较少租赁"的声明的论证。

(2)提出一个简短但清楚的反对该声明的论证。

(3)什么因素决定究竟是租赁还是销售对像IBM这样的公司更有利？简短解释。

Some year ago, an article appeared in The New York Times about IBM' s pricing policy. The previous day IBM had announced major price cuts on most of its small and medium-sized computers.The article said :

"IBM probably has no choice but to cut prices periodically to get its customers to purchase more and lease less. If they succeed, this could make life more difficult for IBM' s major competitors. Outright purchases of computers are needed for ever larger IBM revenues and profits, says Morgan Stanley's Ulric Weil in his new book , Information Systems in the 1980s. Mr. Weil declares that IBM cannot revert to an emphasis on leasing. "

a Provide a brief but clear argument in support of the claim that IBM should lry“lo get is customers to purchase more and lease less”

b. Provide a brief but clear argument against this claim.

e. What factors determine whether leasing or selling is preferable for a company like IBM？ Explain briefly.